What chemicals are in your baby shampoo? Was sweatshop labor used to make your t-shirt? What products are the best, and what products should you avoid? Increasingly, you want to know about the impacts of the products you buy. On your health. On the environment. On society. But unless you’ve got a Ph.D, it is almost impossible to find out the impacts of the products you buy. Until now…

GoodGuide is an information clearinghouse for green consumers, integrating hundreds of databases that evaluate the life cycles of over 70,000 products, such as food, personal care, cleaning products and toys. The website allows you to:

• Find safe, healthy and green products that protect you and your family
• Search or browse over 70,000 food, toys, personal care, & household products to see what’s really beneath the label
• Use expert advice and recommendations on products to quickly learn the impacts of what you buy
• Find better products and make purchasing decisions based on what’s important to you
• Create a personalized favorites list with the products that are right for you and your family

Their team is composed of both academic and technology experts creating a world-class team of scientists, consumer researchers, technologists and industry professionals. From Google, Amazon, eBay, PayPal, and Intuit, to MIT and the University of California, they’ve developed a "For Benefit" startup at the forefront of integrating science and technology, working to fill a huge information gap in the marketplace. Their goal is to provide the most comprehensive, credible, and useful information in the world, on products and companies delivered whenever and wherever you need it. Information is made available and easy to use so each of us can express our own values and concerns in the marketplace.