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Eco-friendy now has a broader meaning. It now embraces socially conscious products, ranging from art and clothing to food and music instruments. They can be products produced by fair trade, or recycled material. The products are classified as either People Positive, Eco Positive, Animal Friendly or Supports a Right Cause. According to the Natural Marketing Institute, the USA market for these types of goods was $209 billion dlls in 2005, and the group projects that will rise to $420 billion in 2010. As more users take responsibility for their shopping habits.
 Impressions:238
| Burger joints toss billions of burgers a year (Mac Donald's alone serves about 2 billion), each individually wrapped in plastic coated paper and thrown into a paper bag with a few paper napkins. That's more than 100 per second, worldwide. Throw in a dozen other fast food conglomerates and we’re up to our necks in greasy garbage. What’s worse is that most of this paper makes its way into a trash can after only about 5 minutes of use.
Impressions:639
| From unused parking spaces to extra beds to arable land suitable for gardening, consumers are increasingly finding new, recession-busting ways to make the most of what they have. People are looking for means to make money from their land and property by using their spare space. A new concept has been developed in response to the shortfall of available space in both urban and rural areas.
Impressions:293
| Water towers, TV antennas, parking garages and other structures tend to be ignored within the ubiquitous context of their surroundings and get destroyed when decommissioned. However these often overlooked structures can offer amazing opportunities for renovations. As green buildings have become more popular and important, developers are looking for ways to renovate older buildings and structures into modern, efficient and healthy spaces.
Impressions:253
| More than 2,6 billion of people around the world has no access to basic sanitation. That means that 40% of the Earth's population lacks even the most simple latrine to perform their needs. This causes contamination of fresh water and ground water because human faces contain viruses, bacteria, worms and parasites which kills and infects people with serious diseases. One child in the world dies every 15 seconds due to contaminated water.
Impressions:305
| Manufacturing plants, combined heat and power plants, paper mills, oil and gas and other companies commonly have low-grade heat as a by-product. This energy goes to waste or in the worst-case scenario the company pays to cool it. It is estimated that 15 to 20 percent of all the energy used in the USA is lost just to this 'low-grade' waste heat. This presents a great opportunity that is too good to pass up, specially for some brilliant engineering outfits.
Impressions:282
| More than 15 billion pieces of paper mail are sent in the USA alone each month, at considerable cost both to senders and to the environment, but a new startup hopes to change all that with a new, paperless alternative to the U.S. Postal Service. What used to only be sent as paper mail can now be sent without the paper.
Impressions:255
| It's probably safe to say that most consumers would like to make their lives more "green," but actually doing it is another matter. Even the smallest of actions can have lasting environmental effects. Going green at home gives people the opportunity to reduce their impact on the environment and to ensure that clean air and water are available for future generations. You can spend a lot to go green, but just a few inexpensive changes can make a difference.
Impressions:368
| Are you looking for a green job and wondering where they are? While everybody is looking at the usual sectors such as solar and wind companies with tons of applications, you might fair better in unexpected sectors. In these turmoil times, “green jobs” has become one of the hottest phrases. President Obama promised 5 million new green jobs as part of his stimulus plans. States across the USA, from Indiana to Washington, are considering bills to develop more green jobs.
Impressions:383
| ‘Cleanvertising’ has been expanded into an entire portfolio of green options. These sustainable media types creates maximum impact at minimal cost to the environment. This activity involves Green marketing involves developing and promoting products and services that satisfy customer's need for products and services without having a detrimental input on the environment.
Impressions:223
| Paper products are the single biggest component of solid waste disposal sites, and represent a considerable environmental problem. Non-tree based paper is becoming popular for stationary and other uses. We have relied on herbaceous plants for paper production for thousands of years. There are hundreds of annuals and herbaceous perennials that can be used for paper stock, either alone or in combination with others.
Impressions:270
| Urban farming or the art of growing vegetables in cities has become increasingly trendy in recent years, led by health-conscious foodies coveting just-picked produce, as well as hipsters who dig the roll-your-own vibe. Our world faces many food-resource problems, and a massive increase in edible gardening could help solve them. This has worked before. During World Wars I and II, the government urged city dwellers and suburbanites to plant food in their yards. The project, called victory garden worked: The effort grew roughly 40 percent of the fresh veggies consumed in the US in 1942 and 1943.
Impressions:290
| In the USA alone, restaurants and other food operations pump out more than 285 tons of particulate matter every day, and 41 tons of volatile organic compounds. By far the bulk of it comes from underfired charbroilers. Particulate matter (aka “black carbon” ) is as a key contributor to rapid polar melting. When they’re covered with a layer of soot, glaciers absorb more heat. An estimated 321,000 underfired charbroilers are responsible for 94% of current restaurant emissions.
Impressions:343
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