Now that the YouTube era of Internet content is well under way, with video playing an ever-increasing role in everything from social networking to political elections, it's time to usher in the next stage. Magnify has launched a service that helps web publishers bring subject-specific video channels to their own websites.

Launched in beta version about a year ago, The website features a meta-search tool that combs the web for videos matching a site's specific focus, such as aviation, soccer or environmental themes. Users can also upload their own video content, and the resulting mix is available for sharing, rating and ranking by the community as well as integrating into playlists. Magnify provides the templates and controls publishers need each step along the way, including site design and customization; video search, uploading, storage, bandwidth and sharing; and advertising, community, statistics and network tools. The service is free to users and its business model is based on shared advertising revenue with the websites that use its service. Magnify has grown from 20 sites to more than 2,000 user-generated video channels since its launch.

For the eco conscious surfers, their 'Nature and Environment' channel, with 91 'stations' so far, has great offerings. Just take a look at some of the selections:

Station	Theme	Content
Climate Change	World Eco Information and Videos	1,985 videos
Global Force	Ecology	932 videos
Innovation	World Eco Information and Videos	583 videos
Social Good	Global Warming	1,037 videos
Meet The Planet Internet	Eco consciousness, environmental messages and awareness	170 videos
CW Test	Enviro Link	2,286 videos

Check them out. There are a number of pretty cool videos there to enjoy and share!