87 percent of Americans are "seriously concerned" about the environment, yet only 30 percent of the population is actively 'green'. Most of us realize there are changes we should make in our lives to become more environmentally friendly, but overcoming inertia and actually doing it can be another matter. Now a few different companies offer starter kits to help make those changes happen.

The idea of starter kits is not new. They have been used as a convenient way to jumpstart projects by including all the basic stuff you need to do so. Here are some companies that offer means to help friends and loved ones discover how simple it is to save the planet and save money, too:

• GoGreenGift, packs a reusable bag with a CFL bulb; a low-flow shower head; organic fruit leather, coffee and tea; assorted herbal body care products; and its 'GoGreen EcoGuide'. The kits are available in original and deluxe versions for USD 45 and USD 63, respectively.
• Green-kits, which launched earlier this year, offers a variety of eco kits including basic and deluxe starter kits along with packages focused on cleaning, the kitchen, and baby care. Prices begin at USD 10.
• Greensender, sells green gift boxes designed to help people start embracing simple green practices. Each 'Greensender' box contains a reusable aluminum water bottle, a reusable organic cotton grocery bag, an energy-efficient compact fluorescent light (CFL) bulb and an organic cotton T-shirt—all selected for their easy integration into people’s everyday liv

It's important to make ecologically positive decisions today for the health of our families and our earth for generations to come, from green cleaners to cloth grocery bags. So, this seems to be a ripe business opportunity to help undecided mind go green and make a profit at the same time.